The most commoditised resource today is attention. Understanding where your customer is spending their attention will help you define your marketing, strategy, branding, competitors, customer acquisition and almost everything else in between. Thankfully we’ve got the Dream 100 to show you how but first let’s look at the average online consumer. The average consumer has 3.64 […]
It’s easy to think if you write great content that the audiences will come but it needs to be more than that now. You used to be able to get away with this mentality ten years ago even, but today the internet is saturated. There are over 91.8 million blog post published every month on WordPress on […]
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. It has to be the highest converting […]
Great content marketing is something that can be the difference between 300 views on your content or 3,000,000 views. The good thing about this though is that all types of viral content marketing pieces follow a similar pattern. In 2018 I created the most commented video on LinkedIn at the time and since then we’ve created over […]
I connected with the prime minister and got 3m+ views on my content because I know how to network on Linkedin. This is the complete guide on how I did it.
Gabriel Weinberg has grown DuckDuckGo to 75 million daily searches using this proven traction framework
Natural phenomena, Pareto’s Law and Normal Distributions can teach you alot about how to market a business
Creating a brand story video is as close to it gets as a sure thing for marketing your business. Want awareness, wants sales? try this.